About Us
Our Story
Our brand was founded by a first responder and spouse with a simple idea: the people who spend their lives serving others and the families and communities who stand behind them deserve something made for them.
From standing watch overseas to answering calls at home, service comes with long nights, early mornings, missed holidays, and heavy calls. Coffee has always been part of the shift, but we wanted to build something that truly stood for the men and women behind the badge, the uniform, and the radio, as well as the loved ones who support them.
We are a new company, just getting started, but our purpose is clear. We exist to fuel the long shifts, early callouts, and quiet moments in between, whether that is on duty, on deployment, or at home. Every roast is crafted with intention and pride, built from firsthand experience and deep respect for the first responder and military community and their families.
This is not just a business venture. It is personal. It is built from real life, real shifts, real watches, and real sacrifice.
Our Values
Service First
We honor first responders, military, and all who answer the call along with the families and communities who make that service possible.
Respect & Integrity
We build this brand the same way service is built through honesty, accountability, and doing things the right way.
Community Driven
No one serves alone. We believe in staying connected to the service community, supporting one another, and giving back as we grow.
Built on Service
Everything we do is grounded in respect for sacrifice, resilience, and the people behind the uniform.